diff --git a/CHANGELOG.md b/CHANGELOG.md
index bf33087..b73cf50 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -16,6 +16,7 @@ Procedure when bumping the version number:
 ### Added
 - `serde` feature
 - `serde::from_row_via_index`
+- `serde::from_row_via_name`
 
 ### Changed
 - **(breaking)**
diff --git a/src/serde.rs b/src/serde.rs
index a7eb5c1..d58640d 100644
--- a/src/serde.rs
+++ b/src/serde.rs
@@ -15,6 +15,7 @@ use serde::{
 #[derive(Debug)]
 enum Error {
     ExpectedTupleLikeBaseType,
+    ExpectedStructLikeBaseType,
     Utf8(Utf8Error),
     Rusqlite(rusqlite::Error),
     Custom(String),
@@ -24,6 +25,7 @@ impl fmt::Display for Error {
     fn fmt(&self, f: &mut fmt::Formatter<'_>) -> fmt::Result {
         match self {
             Self::ExpectedTupleLikeBaseType => write!(f, "expected tuple-like base type"),
+            Self::ExpectedStructLikeBaseType => write!(f, "expected struct-like base type"),
             Self::Utf8(err) => err.fmt(f),
             Self::Rusqlite(err) => err.fmt(f),
             Self::Custom(msg) => msg.fmt(f),
@@ -245,3 +247,79 @@ where
     T::deserialize(IndexedRowDeserializer { row })
         .map_err(|err| FromSqlError::Other(Box::new(err)).into())
 }
+
+struct NamedRowDeserializer<'de, 'stmt> {
+    row: &'de Row<'stmt>,
+}
+
+impl<'de> Deserializer<'de> for NamedRowDeserializer<'de, '_> {
+    type Error = Error;
+
+    forward_to_deserialize_any! {
+        bool i8 i16 i32 i64 u8 u16 u32 u64 f32 f64 char str string bytes
+        byte_buf option unit unit_struct newtype_struct seq tuple tuple_struct
+        map enum identifier ignored_any
+    }
+
+    fn deserialize_any<V: Visitor<'de>>(self, _visitor: V) -> Result<V::Value, Self::Error> {
+        Err(Error::ExpectedStructLikeBaseType)
+    }
+
+    fn deserialize_struct<V: Visitor<'de>>(
+        self,
+        _name: &'static str,
+        fields: &'static [&'static str],
+        visitor: V,
+    ) -> Result<V::Value, Self::Error> {
+        visitor.visit_map(NamedRowMap::new(self.row, fields))
+    }
+}
+
+struct NamedRowMap<'de, 'stmt> {
+    row: &'de Row<'stmt>,
+    fields: &'static [&'static str],
+    next_index: usize,
+}
+
+impl<'de, 'stmt> NamedRowMap<'de, 'stmt> {
+    fn new(row: &'de Row<'stmt>, fields: &'static [&'static str]) -> Self {
+        Self {
+            row,
+            fields,
+            next_index: 0,
+        }
+    }
+}
+
+impl<'de> MapAccess<'de> for NamedRowMap<'de, '_> {
+    type Error = Error;
+
+    fn next_key_seed<K>(&mut self, seed: K) -> Result<Option<K::Value>, Self::Error>
+    where
+        K: DeserializeSeed<'de>,
+    {
+        if let Some(key) = self.fields.get(self.next_index) {
+            self.next_index += 1;
+            seed.deserialize(BorrowedStrDeserializer::new(key))
+                .map(Some)
+        } else {
+            Ok(None)
+        }
+    }
+
+    fn next_value_seed<V>(&mut self, seed: V) -> Result<V::Value, Self::Error>
+    where
+        V: DeserializeSeed<'de>,
+    {
+        let value = self.row.get_ref(self.next_index - 1)?;
+        seed.deserialize(ValueRefDeserializer { value })
+    }
+}
+
+pub fn from_row_via_name<'de, T>(row: &'de Row<'_>) -> rusqlite::Result<T>
+where
+    T: Deserialize<'de>,
+{
+    T::deserialize(NamedRowDeserializer { row })
+        .map_err(|err| FromSqlError::Other(Box::new(err)).into())
+}